2010 Non-Profit Bib Program

Marathon Fundraising Strategies

Develop a Plan and Set Goals

Choose fundraising strategy

• Traditional, letter-based fundraising
• Online fundraising (www.firstgiving.com or your non-profit site)
• Combination

Use tangible milestones to stay on track

• I will raise $500 of my total goal by January 31st
• I will get 25 people to contribute $20 each in order to reach my January goal

Customize Communication

Develop a compelling story about why you want to run the Boston Marathon

• Add a personal touch to motivate others to give
• A picture says a thousand words!
• Contact local publications to tell your story

Share stories about beneficiaries

Describe how funds will be used

• Educate your potential donors about the need

Reach Out and Report Back

Start early and communicate often

• Send a personalized email or letter
• Approach friends, family, colleagues, and others

Send progress reports

• Inform potential donors about your training and fundraising
• Update those who have already given
• Follow up with potential donors

Engage in Creative Fundraising

• Ask people to make pledges based on speed, mileage, or statistics
• Sell raffle tickets for donated goods
• Put your fundraising effort on your email signature
• Remind donors to utilize their company match
• Sponsor a social event
• Use social networking sites
• "Sell" ribbons that donors can have their name or a special message written on that you'll attach to your shirt on race day

Show Your Gratitude

• Thank every donor at least once
• Send a quick note acknowledging contribution
• Mail a post-marathon communication
• Create a postcard with a picture of you on race day to send as a thank you to your donors