2010 Non-Profit Bib Program

Overview

John Hancock will celebrate the 25th year of its landmark sponsorship of the race at the 2010 Boston Marathon. The company's continued support of the Boston Athletic Association, which has directed the race since 1897, ensures the stability of the world's oldest annual marathon.

John Hancock is proud to leverage our sponsorship to support worthy causes by donating invitational entry "bibs" to local non-profits. For more than a decade, 6,000 runners have raised millions of dollars on behalf of Boston-area organizations through John Hancock's Boston Marathon Non-profit Program. In 2009, 890 program participants used these bibs to raise $3.7 million. The Boston Marathon Non-profit Program was part of John Hancock's $10.6 million of support to Boston area community programs in 2009.