Sports Partnerships

John Hancock's Sports Partnerships benefit our businesses, employees, and our community partners. Our Sports Partnerships help promote our business by building the John Hancock brand, and creating platforms to build important business relationships.

John Hancock's Sports Partnerships range from storied and historic properties, such as the Boston Marathon and Boston Red Sox, to our more community-based partnerships, such as Best Buddies and the Pan-Mass Challenge.

2013 Boston Marathon Race Recap

Men's Open Race


With a world-class field contending for the champion’s title at the 117th Boston Marathon, the early miles were typically tactical over the historic Hopkinton to Boston course. In the closing miles, however, three men emerged the strongest to challenge for the olive wreath. Shoulder to shoulder Lelisa Desisa and Gebre Gebremariam of Ethiopia and Kenyan Micah Kogo dug deep into their reserves as they turned right on Hereford and left down the finish stretch. The day would belong to Lelisa as he turned up his speed and left his challengers struggling. Lelisa broke the tape first in 2:10:22, besting Micah by five seconds and Gebre by six. American Jason Hartmann finished fourth for the second consecutive year and Kenyan Wesley Korir, the 2012 Boston Marathon champion, rounded out the top five finishers.

Paying Tribute


Lelisa Desisa returned to Boston to participate in the B.A.A. 10K on June 23, 2013, and gifted his Boston Marathon winner’s medal to the City of Boston and Mayor Menino to honor the victims and families affected by the tragic events of April 15, 2013. At the tribute, Lelisa said, “My message to you this morning is that sport is meant to be a source of healthy recreation and competition with the power to connect people from country to country and continent to continent. Sport possesses a unique power to unify and to share in value and our cultures with one another. But it is not a battlefield.”

Women's Open Race


With a deep and talented women’s field toeing the line in Hopkinton, the title was up for the taking. But experience proved the key as Rita Jeptoo of Kenya, the 2006 Boston champion, returned in dominating fashion to add another Boston victory to her impressive resume. In a race that saw many different leaders, Rita waited until mile 23 to prove she was the one to beat. Only three women followed: Meseret Hailu of Ethiopia, 2012 Boston champion Sharon Cherop of Kenya, and American Shalane Flanagan, who grew up in nearby Marblehead. The trio struggled though as Jeptoo never looked back and stretched her lead to 33 seconds for the win in 2:26:25. Meseret, Sharon and Shalane finished second, third and fourth respectively.