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CMO, John Hancock & Global Head of Behavioral Insurance Strategy and Delivery
Lindsay Hanson is the Chief Marketing Officer and Global Head of Behavioral Insurance Strategy and Delivery of John Hancock. A member of the US and Insurance Leadership teams, Lindsay is responsible for driving the successful execution of John Hancock’s marketing strategy and Manulife’s global Behavioral Insurance strategy, including growing sales, optimizing program economics to strengthen profitability, and improving customer experience and engagement.
Lindsay builds strategic business partnerships to transform the buying experience and expand on the company’s new approach to life insurance, which helps customers protect their financial future while rewarding them for taking steps to live a longer, healthier life. She leads a team that executes partnerships, collaborations and the development of new initiatives to achieve growth targets and continue building out a world-class customer experience for Manulife and John Hancock Insurance customers in North America. She has strong and active working relationships across the company and the industry to bring this vision to life. Her passion is wellness, and she is always exploring ways to incorporate this into Manulife’s global customer engagement strategy.
Lindsay lives with her son, Jack, on the south shore of Massachusetts. Her interests include spending time with her family, running, and skiing in the White Mountains. Lindsay is a graduate of Northeastern University in Boston, MA with a BA in Business Finance and Entrepreneurship.