Marathon Non-Profit Program

Welcome to the 2018 John Hancock Marathon Non-Profit Program Resource Hub!

John Hancock's Marathon Non-Profit Program provides helpful information for your organization to successfully build a team of runners and support their fundrasing efforts. We encourage you to visit the site regularly as information will be added and updated through the season. 

Building a Team 

A critical part of building a successful team is the recruitment and selection of interested runners. Below are some tips from two experienced marathon teams: Children's Hospital Boston and the American Liver Foundation. Special thanks to the team leaders and the B.A.A. for helping to gather these tips.

Tip #1: Know Your Runners

No two runners are alike – therefore, it's important that you understand the capabilities and the needs of those individuals applying for your team.

You may accept runners who have qualified, or who have obtained a bib through another source onto your team. Fundraising commitments are discretionary for these runners. You must notify John Hancock of any additionally obtained waivers to your team.

If any team requires special consideration under visually or mobility impaired divisions, please contact Ashley Wheeler to communicate your team intentions.

Keep in mind that the recruitment of runners must not exclude participation on the basis of race, gender, sexual orientation, religion, or national origin.

Tip #2: Create a Team Application

Set expectations early, so that none of your runners are surprised by any of your team's conditions. One of the ways to effectively do this is to communicate team guidelines and conditions on a team application.

Be clear on the fundraising commitment and the additional costs of training (shoes, gear, etc.) as well as the $360 Boston Marathon Registration, which each runner is responsible for paying out of pocket to the B.A.A.

Fundraising deadlines are encouraged throughout the season to keep runners on target. A minimum fundraising deadline before the January application due date (example: have 25% of the minimum raised) and before the marathon is key. You may want to retain the runner's credit card information at this point by charging an application fee. Application fees typically range from $20-$50.

The application also helps you to capture important information regarding runners, so remember to include information such as emergency contacts on the application. Your organization should also determine a preparedness plan should you need to determine the location of your runners on race day.

The application also offers a good opportunity for you to understand why the applicant is interested in joining your team and fundraising for your cause, so consider including more personalized questions regarding their reasons for wanting to run with your team.

Lastly, make sure your application is readily available to potential runners by advertising the opportunity through various channels (social media, Board of Directors, emails, newsletters, supporters, etc.).

Tip #3: Review Applications, Particularly for Fundraising Goals

Divide the applications into categories according to the runner's fundraising goal. For instance, $5,000-$7,500, $7,500-$10,000, and $10K+.

It is important to conduct phone interviews to ensure that applicants understand the time and commitment that goes into fundraising. Call each runner to inquire about their commitment and ability to reach the goal they set. Begin with those who have the highest fundraising goal.

Suggested questions:

  • You've set an aggressive goal. Do you think this is achievable?
  • Have you raised this much in the past for other charities or events?
  • How do you plan to raise the funds (friends, families, events, etc.)?
  • Have you had an experience with our organization? If so, please explain. If not, why are you committed to raising funds for our non-profit, particular?
  • Why are you passionate about our cause?
  • Do you have any previous marathon or other athletic fundraising experience?

Don't guarantee the person a spot on the team during the call. Simply, thank the runner for applying and let him/her know you'll be in touch shortly with a status update.

Tip #4: Be Selective When Building Your Team

Before selecting anyone for the team, you should review all applicants and choose those who are most committed to the cause with an aggressive goal. Put the rest on a wait list – don't decline their application. You may need to replace a runner if one drops off.

You will want to select runners who have had a personal experience with your organization, are committed to your cause and/or have the resources to raise the funds, because they will likely make every effort to reach their goal.

Consider where the person works, his/her title, and connections to the community. Those in higher positions or working in successful businesses may have more resources for raising funds.

With the high demand for these guaranteed entries, you should not have to accept anyone who is only committing to the minimum.

These strategies apply for alumni runners as well. You don't need to automatically accept past runners again if they were not major fund-raisers or stopped at the minimum.

Call all accepted applicants, and follow up with a confirmation email. Require that all accepted applicants complete registration with your team within five days of acceptance. This will ensure they are committed to your cause and not waiting for the response of an alternate non-profit.

Calling to qualify all applicants will take some time, but in the end it's worth the effort because it helps you to identify those participants who are just looking for a guaranteed entry and will stop at the fundraising minimum versus those who are committed to the cause and will go above and beyond with their fundraising.

Tip #5: Advertise Your Team

Once you've established your team, get the word out and help them start their fundraising efforts! Highlight your Marathon Team on your local (and, if applicable, national) website.

Send email/newsletter to all contacts and/or mention development of the Marathon team at all organizational events.

Don't forget about the power of social media to further your cause. Post regular updates on your team's progress, and encourage your connections to support your team!

CrowdRise

As part of John Hancock's program, the company provides its non-profit partners with a centralized online fundraising platform on CrowdRise. Use of CrowdRise as the exclusive online charitable fundraising platform is required.

Communicating about the Program 

[Organization name] is proud to be an official Partner of John Hancock in the Marathon Non-Profit Program. The Non-Profit Program provides over 1000 Boston Marathon® bibs to select non-profit organizations throughout the community, which provides organizations with a significant fundraising opportunity. Last year, John Hancock Non-Profit Runners raised over $12M for their causes.

Linking to the Program Web Page

All links should be directed to the John Hancock Marathon Non-Profit Program web page: https://www.johnhancock.com/citizenship/boston-marathon.html

Branding

As a participant of the John Hancock Non-Profit Program we require usage of the John Hancock logo on all of your printed materials including, but not limited to promotional merchandise, singlets, website and social media, or any other clothing products.

Only the approved John Hancock logo is permitted for use.
Download art files from the Resource Hub

 

 

 

Important Dates

October 2017

Tuesday, October 17, 4:00pm - 6:00pm 
601 Congress Street; Boston, MA 02210 
Orientation & Reception
*Deadline to submit electronic Partner Agreements

Wednesday, October 25, 12:00pm – 1:00pm
CrowdRise Webinar

November 2017

Thursday, November 2, 12:00pm – 1:00pm
CrowdRise Webinar

Wednesday, November 8, 12:00pm – 1:00pm
CrowdRise Webinar

December 2017

Wednesday, December 13, 4:00pm – 5:30pm
On-Site Meeting #2: Registration


Friday, December 15th
Registration Open

January 2018

Wednesday, January 31
Deadline: Registration closes
BIBS EXPIRE

March 2018

Tuesday, March 27, 4:00pm – 5:30pm
On-Site Meeting #3: Countdown to Race Weekend

April 2018

Monday, April 16th
122nd Boston Marathon 

May 2018

Thursday, May 31st
Fundraising Results Due 

 

Contact Information

John Hancock
Ashley Wheeler
Program Manager
Ashley_wheeler@jhancock.com
 

Boston Athletic Association
Nicole Juri
Manager, Charity & Community Partnerships
NJuri@baa.org 

CrowdRise
Boston@Crowdrise.com

 

Resources

Program Directory

 

826 Boston, Inc.
Kristin Barrali
Development Director
kristin@826boston.org 

The Dream Program
Mike Foote
Founder; Development Director
mfoote@dreamprogram.org 

Ace Bailey Children's Foundation
Barbara Pothier
Executive Director
barbara@acebailey.org

ALS Association  of Massachusetts
Lynn Aaronson
Executive Director
lynn.aaronson@als-ma.org

Alzheimer's Association
Jessica Foley
Development Officer - Special Events
jfoley@alz.org 

American Foundation for Suicide Prevention
Kristen Fox
Board Member
kristendeefox@gmail.com 

Animal Rescue League of Boston
Jackie Smith
Manager of the Annual Fund
jsmith@arlboston.org 

Autism Speaks Inc
Brandon Wilmoth
National Director, Team Up
brandon.wilmoth@autismspeaks.org 

Bay Cove Human Services
David Hirschberg
Vice President of Development
dhirschberg@baycove.org

Be Like Brit Foundation Inc
Alycia Kinney
Director of Development
alycia@belikebrit.org 

Best Buddies
Kaitlyn Campbell
Development Coordinator
kaitlyncampbell@bestbuddies.org 

Beth Israel Deaconess Medical Center
Krissy Talevi
Sr Director of Marketing & Events
ktalevi@bidmc.harvard.edu

Bill Belichick Foundation
JoJo Gutfarb
Vice President, Goodwin Group PR
jojo@goodwinpr.com 

Boston Chinatown Neighborhood Center
Joann Yung
Associate Director of Development
joann.yung@bcnc.net 

Boston Debate League
Vernee Wilkinson
Director of Communications and Community Programs
vwilkinson@bostondebate.org

Boston Globe Foundation
Emily Procknal
Manager
emily.procknal@globe.com

Boston Health Care for the Homeless Program
Colleen Eagan
Foundation Relations Manager
ceagan@bhchp.org 

Boston Medical Center
Lauren Holmes
Development Assistant
Lauren.Holmes@bmc.org 

Boston Partners in Education
Mendie Welu
Development Associate
mendie_welu@bostonpartners.org 

Boston Police Foundation
Adam Benoit
Director
adam@bostonpolicefoundation.org

Bottom Line
Sarah Feldman
Development and Communications Associate
sfeldman@bottomline.org 

Boys and Girls Club - West End House
Mikaela Saccoccio
Development Operations Coordinator
msaccoccio@westendhouse.org 

buildOn Inc.
Clark Crowley-Bunyard
Senior Development Director, Boston
Clark.Crowley@buildon.org 

Camp Harbor View Foundation
Caroline Kilkelly
Community Engagement
ckilkelly@campharborview.org 

Camp Kita Inc
Morgan Mosher
President
mmosher@campkita.com 

Cardinal Cushing Centers Inc
Laurie Maranian
Director of Development
lmaranian@cushingcenters.org

Casa Myrna Vazquez
Leela Strong
Director of Development and Communications
lstrong@casamyrna.org

Catholic Charitable Bureau of the Archdiocese of Boston
Gabriella Diniz
Marketing & Communications Coordinator
gabriella_diniz@ccab.org 

City Year
Becca Canavan
Individual Giving Manager
bcanavan@cityyear.org 

Cmak Sandy Hook Memorial Foundation Inc
Kevin Grimes
Executive Director
kbg131@gmail.com 

Corey C Griffin Charitable Foundation
Clare Graham
Program Coordinator
media@coreycgriffinfoundation.org

Cradles to Crayons
Troy Heffron
Family Philanthropy Coordinator
theffron@cradlestocrayons.org 

Cystic Fibrosis Foundation Headquarters
Carol Bradstreet
Senior Director of Development
cbradstreet@cff.org

 

 

 

David Ortiz Childrens Fund
Alexis Walberg
Manager, Community Relations and Special Events
awalberg@radegen.com

Doc Wayne Youth Services Inc
Katie Ardrey
Development Coordinator
kardrey@docwayne.org

Dreamfar High School Marathon
Jamie Chaloff
Executive Director
jamie@dreamfarhsm.org 

Ellis Memorial and Eldredge House
Elizabeth Chase
Development Coordinator
dev@ellismemorial.org 

Ethan Lindberg Foundation Inc
Celie O'Brien
Racing Events Director
celie@ethanlindberg.com 

Expect Miracles Foundation
Rebecca Lunt
Events & Operations Assistant
rlunt@expectmiraclesfoundation.org 

Family Aid Boston
Laura Irwin
Development and Communications Associate
laurai@familyaidboston.org 

Family Reach Foundation
Susan Marshall
Senior Development Manager
smarshall@familyreach.org 

Fenway Community Health Center, Inc.
Lauren Doty
Development Coordinator
ldoty@fenwayhealth.org 

Fisher House Of Boston Inc
Jennifer DeLuca
Executive Director
jdeluca@fisherhouseboston.org

Flying Kites
Katie Quinn
Development Manager
Katie@flyingkites.org

Foundation to Be Named Later
Allyce Najimy
CEO & Executive Director
allycenajimy@aol.com 

Francis Ouimet Scholarship Fund
Danielle Pourbaix
Associate Director, Development & Alumni Relations
daniellep@ouimet.org

Girl Scouts of Eastern Massachusetts
Sarah Connelly
Development Coordinator, Special Events & Projects
sconnelly@gsema.org

Glen Doherty Memorial Foundation
Kristin Donahue
Team GDMF, Marathon Organizer
donahuek98@gmail.com 

Golf Fights Cancer
Cheryl McGuire
Program Director
cheryl@golffightscancer.org 

Gronk Nation Youth Foundation
Susan Hurley
Boston Marathon Team Manager
susan@charityteams.com 

Harvard College Marathon Challenge (HCMC)  [For Phillips Brooks House Association (PBHA)]
Craig Rodgers
Director, HCMC
craig@post.harvard.edu 

Homestart, Inc.
Carrie Neff
Special Events Coordinator
chandler@homestart.org 

Horizons for Homeless Children
Erin Palmer
Managing Director of Development
epalmer@horizonschildren.org

House of Possibilities
Karen Santo
Office Manager
k.santo@houseofpossibilities.org

James W Foley Legacy Foundation Inc
Meghan Doyle
Coordinator
megfdoyle@gmail.com

Jeffrey Coombs Memorial Foundation
Christie Coombs
President/ED
mccoombs@comcast.net

Joe Andruzzi Foundation
Susan Hurley
Boston Marathon Team Manager
susan@charityteams.com

Joseph Middlemiss Big Heart Foundation
Scott Middlemiss
Vice President and Co-Founder
smiddlemiss.jmbigheart@gmail.com

Joslin Diabetes Center Inc
Martha Ho
Development Officer, Community Programs
Martha.Ho@Joslin.harvard.edu

Journey Forward
Susan Hurley
Boston Marathon Team Manager
susan@charityteams.com

Jumpstart for Young Children
Nick Culik
Development Associate
nick.culik@jstart.org

Last Call Foundation Inc
Sarah Wessmann
Board Member
swessmann@gmail.com

Lawrence Boys Club & Girls Club Inc
Andrea Nahigan
Development Director
andrea.nahigan@lawrencebgc.com 

Lazarus House
Maureen Burns-Murtha
Director of Community Engagement
maureen@lazarushouse.org 

Learning Prep School
Barry Burlingham
Director of Advancement
bburlingham@learningprep.org 

Lovin Spoonfuls Inc
Alisa Feinswog
Development Associate
alisa@lovinspoonfulsinc.org 

Make-A-Wish Foundation Of Massachusetts And Rhode Island Inc
Kimmie Kogol
Special Events Coordinator
kkogol@massri.wish.org 

Many Hopes Inc
Jen Hopcroft
Director of Development
jen@manyhopes.org

Mass Mentoring Partnership
C.T. Ransdell
Senior Manager of Developent
ctransdell@massmentors.org 

Massachusetts Down Syndrome Congress
Reaghan Bik
Development Director
rbik@mdsc.org 

Massachusetts Eye and Ear Infirmary
Kristina Sym
Director of Events and Creative Services
kristina_sym@meei.harvard.edu 

Massachusetts General Hospital
Courtney Earle
Development Officer, Special Events
cearle2@partners.org 

Massachusetts Military Heroes Fund
Kathryn King
Program Assistant
kking@massmilitaryheroes.org 

Massage Therapy Foundation Inc
Marla Gamze
Development & Communications Manager
mgamze@massagetherapyfoundation.org 

MDA
Christopher Marshall
Endurance Manager
cmarshall@mdausa.org 

Metropolitan Boston Housing Partnership Inc
Mary Jo Kane
Development Manager
maryjo.kane@mbhp.org 

Minds Matter Boston
Rachel Kanter
Executive Director
rachel.kanter@mindsmatterboston.org 

More Than Words Inc
Kristin David
Foundation & Corporate Grants Manager
kdavid@mtwyouth.org 

Nashoba Learning Group
Emily Wheet
Development Manager
emily.wheet@nashobalearninggroup.org 

National Braille Press
Joseph Quintanilla
Vice President of Development and Major Gifts
jquintanilla@nbp.org

New England Baptist Hospital
Amy Doherty
Non-Profit Marathon Program Consultant for New England Baptist
amy@amydohertyevents.com 

New England Center for Children
Rachel Norberg
Special Events Coordinator
rnorberg@necc.org

Next Generation Of Giving And Philanthropy Inc
Dave Aldrich
Founder CEO
daldrich@grabthetorch.org

Next Step
Nancy Hays
Development Director
nancy@nextstepnet.org 

One Mission
Kimberly Chisholm
Managing Director
kim@onemission.org 

One Summit Inc
Dianne Lynch
Executive Director
dianne@onesummit.org 

Pedro Martinez Charity
Charles Chessher
Fundraising Director
charles@pedromartinezcharity.com

Playworks Education Energized
Karleen Herbst
Development Director
karleen.herbst@playworks.org 

Political Asylum/Immigration Representation Project
Tamara Omazic
Development Specialist
tomazic@pairproject.org 

Project Hope Inc
Rebecca Heimel
Assistant Director of Development
rheimel@prohope.org 

Rett Syndrome Association of Massachusetts
Jeanne Troy
Marathon Coordinator - RSAM
jcltroy714@gmail.com

Rodman Ride for Kids
Tracey Goulet
Executive Director
tgoulet@rodmanrideforkids.org

Ronald McDonald House Boston Harbor
Ellen Simmons
Director of Operations and Development
Ellen@rmhcene.org

Samaritans Inc
Sarah Cahill
Development Manager
scahill@samaritanshope.org

Silver Lining Mentoring Inc
Ashley Goncalves
External Relations Manager
ashley@silverliningmentoring.org

South Boston Neighborhood House
Mary Fiske
Development Director
mfiske@sbnh.org

South Shore Hospital Charitable Foundation
Lee Angland
Philanthropy Officer
lee_angland@sshosp.org

Special Olympics Massachusetts
Natalia Steffen
Director of Development, Participant Fundraising, and Marketing
natalia.steffen@specialolympicsma.org

StFrancis House
Sharon Lee
Donor Relations and Event Coordinator
slee@stfrancishouse.org

StJude Children's Research Hospital
Jenn Hamilton
Regional Fitness Event Specialist
jenn.hamilton@stjude.org

Susan GKomen Breast Cancer Foundation - Southern New England Affiliate
Catie Fauvelle
Development Director
cfauvelle@komensouthernnewengland.org

Targetcancer Foundation Inc
Jim Palma
Executive Director
jim@targetcancerfoundation.org

Team Impact
Carolyn Murphy
Regional Manager
cmurphy@goteamimpact.org

The 15-40 Connection Inc
Jan Fountaine
Donor Services Manager
jan.fountaine@15-40.org

The Childrens Museum
Allyson McGinty
mcginty@bostonchildrensmuseum.org

The Children's Room
Becca Harris
Philanthropy Coordinator
becca@childrensroom.org

The Dimock Center
Kevin Hudson
Director of Special Events and Development Programming
khudson1@dimock.org

The Ellie Fund
Hillary Harrelson
Director of Development
hillary@elliefund.org

The Herren Project
Pam Rickard
THP Runs Director
pam@theherrenproject.org

The Hole in the Wall Gang
Corine Cerritelli
Participant Coordinator
corine.cerritelli@holeinthewallgang.org

The Hoyt Foundation
Kathy Boyer
Secretary
TeamHoyt73@gmail.com

The Lenny Zakim Fund
Jeannette Andre
Associate Director
jandre@thelennyzakimfund.org

The Light Foundation
Jessica Kelly
Adminstrator
jessica@mattlight72.com

The McCourt Foundation
Denise Arrondo
Director
denisearrondo@mccourtfoundation.org

The Play Brigade
Dawn Oates
Founder and President
dawn@playbrigade.com

The Walker Home and School
Victoria Hricko
Special Events Manager
vhricko@walkercares.org

Title IX Girls Running Club Inc
Jill Russell
Program Manager
jill@titleixgirls.org

Travis Roy Foundation
Meagan McCarthy
Running Coordinator
mmccarthy31@gmail.com

Tufts University
Donald Megerle
Director/Coach
donald.megerle@tufts.edu

UMass ALS Cellucci Fund
Katie Friend
Community Outreach Coordinator
Katie.Friend@umassmed.edu

United Service Organizations, Inc.
Jean Mallon
Center Director, USO New England
jmallon@uso.org

United South End Settlements
Heather Kaufmann
Corporate & Foundation Relations Associate
hkaufmann@uses.org

United States Fund For Unicef
Matthew Bane
Managing Director, New England Region
mbane@unicefusa.org

University of Massachusetts Foundation Inc
Heather Brigham
Assistant Director of Advancement Events
heather.brigham@umb.edu

Vanessa TMarcotte Foundation - A Nonprofit Corporation
Ashley McNiff
Co-Founder
ashley.mcniff@gmail.com

Wake Up Narcolepsy
Monica Gow
Executive Director
mgow@wakeupnarcolepsy.org

Wediko Children's Services
Sunny Stich
Grant writersstich@wediko.org

Year Up Inc
Maren Peterson
Manager of Institutional Giving
mpeterson@yearup.org

YMCA
Elspeth Bertrand
Development and Communications Manager
ebertrand@ymcaboston.org

Youth Advocacy Foundation, Inc.
Samantha Calero
Executive Director
scalero@youthadvocacyfoundation.org

Youth Enrichment Services
Jamie Burch
Director of Development
jburch@yeskids.org