Welcome to the John Hancock Marathon
Non-Profit Program Resource Hub!


John Hancock's Marathon Non-Profit Program provides helpful information for your organization to successfully build a team of runners and support their fundrasing efforts. We encourage you to visit the site regularly as information will be added and updated through the season. 


As part of John Hancock's program, the company provides its non-profit partners with a centralized online fundraising platform on CrowdRise. Use of CrowdRise as the exclusive online charitable fundraising platform is required.

Communicating about the Program 

[Organization name] is proud to be an official Partner of John Hancock in the Marathon Non-Profit Program. The Non-Profit Program provides over 1000 Boston Marathon® bibs to select non-profit organizations throughout the community, which provides organizations with a significant fundraising opportunity. Last year, John Hancock Non-Profit Runners raised over $13.1M for their causes.

Linking to the Program Web Page

All links should be directed to the John Hancock Marathon Non-Profit Program web page: https://www.johnhancock.com/citizenship/boston-marathon.html


As a participant of the John Hancock Non-Profit Program we require usage of the John Hancock logo on all of your printed materials including, but not limited to promotional merchandise, singlets, website and social media, or any other clothing products.

Only the approved John Hancock logo is permitted for use.
Download art files from the Resource Hub



Contact Information

John Hancock
Ashley Wheeler
Senior Program Manager

Boston Athletic Association
Nicole Juri
Manager, Charity & Community Partnerships

Boston Athletic Association
Marla Runyan
AWD Manager



Important Dates

September 2019

Kickoff Event
September 16, 2019
*Deadline to submit Partner Agreements

CrowdRise Webinar
September 19, 2019 12:00pm – 1:00pm

October 2019

CrowdRise Webinar
October 16, 2019 1:00pm – 2:00pm

November 2019

Deadline: Activate CrowdRise Page
November 1, 2019 

December 2019

On-Site Meeting #2: Registration
Date & Time TBA 

Registration opens 
December 16, 2019 12:00pm 

February 2020

Deadline: Registration closes
February 14, 2020 12:00pm

March 2020

On-Site Meeting #3: Countdown to Race Weekend
March 2020
Date & Time TBA 

April 2020

124th Boston Marathon
April 20, 2020

May 2020

Deadline: Submission of Final Fundraising Survey Results 
May 31, 2020