Marathon Non-Profit Program

Welcome to the 2018 John Hancock Marathon Non-Profit Program Resource Hub!

John Hancock's Marathon Non-Profit Program provides helpful information for your organization to successfully build a team of runners and support their fundrasing efforts. We encourage you to visit the site regularly as information will be added and updated through the season. 

Giving Tuesday Social Toolkit  

We’ve put together some posts, images and a sample schedule that you can use to get the word out throughout #GivingTuesday (and beyond) on Facebook, Twitter and Instagram.


Building a Team 

A critical part of building a successful team is the recruitment and selection of interested runners. Below are some tips from two experienced marathon teams: Children's Hospital Boston and the American Liver Foundation. Special thanks to the team leaders and the B.A.A. for helping to gather these tips.

Tip #1: Know Your Runners

No two runners are alike – therefore, it's important that you understand the capabilities and the needs of those individuals applying for your team.

You may accept runners who have qualified, or who have obtained a bib through another source onto your team. Fundraising commitments are discretionary for these runners. You must notify John Hancock of any additionally obtained waivers to your team.

If any team requires special consideration under visually or mobility impaired divisions, please contact Ashley Wheeler to communicate your team intentions.

Keep in mind that the recruitment of runners must not exclude participation on the basis of race, gender, sexual orientation, religion, or national origin.

Tip #2: Create a Team Application

Set expectations early, so that none of your runners are surprised by any of your team's conditions. One of the ways to effectively do this is to communicate team guidelines and conditions on a team application.

Be clear on the fundraising commitment and the additional costs of training (shoes, gear, etc.) as well as the $360 Boston Marathon Registration, which each runner is responsible for paying out of pocket to the B.A.A.

Fundraising deadlines are encouraged throughout the season to keep runners on target. A minimum fundraising deadline before the January application due date (example: have 25% of the minimum raised) and before the marathon is key. You may want to retain the runner's credit card information at this point by charging an application fee. Application fees typically range from $20-$50.

The application also helps you to capture important information regarding runners, so remember to include information such as emergency contacts on the application. Your organization should also determine a preparedness plan should you need to determine the location of your runners on race day.

The application also offers a good opportunity for you to understand why the applicant is interested in joining your team and fundraising for your cause, so consider including more personalized questions regarding their reasons for wanting to run with your team.

Lastly, make sure your application is readily available to potential runners by advertising the opportunity through various channels (social media, Board of Directors, emails, newsletters, supporters, etc.).

Tip #3: Review Applications, Particularly for Fundraising Goals

Divide the applications into categories according to the runner's fundraising goal. For instance, $5,000-$7,500, $7,500-$10,000, and $10K+.

It is important to conduct phone interviews to ensure that applicants understand the time and commitment that goes into fundraising. Call each runner to inquire about their commitment and ability to reach the goal they set. Begin with those who have the highest fundraising goal.

Suggested questions:

  • You've set an aggressive goal. Do you think this is achievable?
  • Have you raised this much in the past for other charities or events?
  • How do you plan to raise the funds (friends, families, events, etc.)?
  • Have you had an experience with our organization? If so, please explain. If not, why are you committed to raising funds for our non-profit, particular?
  • Why are you passionate about our cause?
  • Do you have any previous marathon or other athletic fundraising experience?

Don't guarantee the person a spot on the team during the call. Simply, thank the runner for applying and let him/her know you'll be in touch shortly with a status update.

Tip #4: Be Selective When Building Your Team

Before selecting anyone for the team, you should review all applicants and choose those who are most committed to the cause with an aggressive goal. Put the rest on a wait list – don't decline their application. You may need to replace a runner if one drops off.

You will want to select runners who have had a personal experience with your organization, are committed to your cause and/or have the resources to raise the funds, because they will likely make every effort to reach their goal.

Consider where the person works, his/her title, and connections to the community. Those in higher positions or working in successful businesses may have more resources for raising funds.

With the high demand for these guaranteed entries, you should not have to accept anyone who is only committing to the minimum.

These strategies apply for alumni runners as well. You don't need to automatically accept past runners again if they were not major fund-raisers or stopped at the minimum.

Call all accepted applicants, and follow up with a confirmation email. Require that all accepted applicants complete registration with your team within five days of acceptance. This will ensure they are committed to your cause and not waiting for the response of an alternate non-profit.

Calling to qualify all applicants will take some time, but in the end it's worth the effort because it helps you to identify those participants who are just looking for a guaranteed entry and will stop at the fundraising minimum versus those who are committed to the cause and will go above and beyond with their fundraising.

Tip #5: Advertise Your Team

Once you've established your team, get the word out and help them start their fundraising efforts! Highlight your Marathon Team on your local (and, if applicable, national) website.

Send email/newsletter to all contacts and/or mention development of the Marathon team at all organizational events.

Don't forget about the power of social media to further your cause. Post regular updates on your team's progress, and encourage your connections to support your team!


As part of John Hancock's program, the company provides its non-profit partners with a centralized online fundraising platform on CrowdRise. Use of CrowdRise as the exclusive online charitable fundraising platform is required.

Communicating about the Program 

[Organization name] is proud to be an official Partner of John Hancock in the Marathon Non-Profit Program. The Non-Profit Program provides over 1000 Boston Marathon® bibs to select non-profit organizations throughout the community, which provides organizations with a significant fundraising opportunity. Last year, John Hancock Non-Profit Runners raised over $12M for their causes.

Linking to the Program Web Page

All links should be directed to the John Hancock Marathon Non-Profit Program web page:


As a participant of the John Hancock Non-Profit Program we require usage of the John Hancock logo on all of your printed materials including, but not limited to promotional merchandise, singlets, website and social media, or any other clothing products.

Only the approved John Hancock logo is permitted for use.
Download art files from the Resource Hub




Important Dates

October 2017

Tuesday, October 17, 4:00pm - 6:00pm 
601 Congress Street; Boston, MA 02210 
Orientation & Reception
*Deadline to submit electronic Partner Agreements

Wednesday, October 25, 12:00pm – 1:00pm
CrowdRise Webinar

November 2017

Thursday, November 2, 12:00pm – 1:00pm
CrowdRise Webinar

Wednesday, November 8, 12:00pm – 1:00pm
CrowdRise Webinar

December 2017

Wednesday, December 13, 4:00pm – 5:30pm
On-Site Meeting #2: Registration

Friday, December 15th
Registration Open

January 2018

Wednesday, January 31
Deadline: Registration closes

March 2018

Tuesday, March 27, 4:00pm – 5:30pm
On-Site Meeting #3: Countdown to Race Weekend

April 2018

Monday, April 16th
122nd Boston Marathon 

May 2018

Thursday, May 31st
Fundraising Results Due 


Contact Information

John Hancock
Ashley Wheeler
Program Manager

Boston Athletic Association
Nicole Juri
Manager, Charity & Community Partnerships 




Program Directory


826 Boston, Inc.
Kristin Barrali
Development Director 

The Dream Program
Mike Foote
Founder; Development Director 

Ace Bailey Children's Foundation
Barbara Pothier
Executive Director

ALS Association  of Massachusetts
Lynn Aaronson
Executive Director

Alzheimer's Association
Jessica Foley
Development Officer - Special Events 

American Foundation for Suicide Prevention
Kristen Fox
Board Member 

Animal Rescue League of Boston
Jackie Smith
Manager of the Annual Fund 

Autism Speaks Inc
Brandon Wilmoth
National Director, Team Up 

Bay Cove Human Services
David Hirschberg
Vice President of Development

Be Like Brit Foundation Inc
Alycia Kinney
Director of Development 

Best Buddies
Kaitlyn Campbell
Development Coordinator 

Beth Israel Deaconess Medical Center
Krissy Talevi
Sr Director of Marketing & Events

Bill Belichick Foundation
JoJo Gutfarb
Vice President, Goodwin Group PR 

Boston Chinatown Neighborhood Center
Joann Yung
Associate Director of Development 

Boston Debate League
Vernee Wilkinson
Director of Communications and Community Programs

Boston Globe Foundation
Emily Procknal

Boston Health Care for the Homeless Program
Colleen Eagan
Foundation Relations Manager 

Boston Medical Center
Lauren Holmes
Development Assistant 

Boston Partners in Education
Mendie Welu
Development Associate 

Boston Police Foundation
Adam Benoit

Bottom Line
Sarah Feldman
Development and Communications Associate 

Boys and Girls Club - West End House
Mikaela Saccoccio
Development Operations Coordinator 

buildOn Inc.
Clark Crowley-Bunyard
Senior Development Director, Boston 

Camp Harbor View Foundation
Caroline Kilkelly
Community Engagement 

Camp Kita Inc
Morgan Mosher

Cardinal Cushing Centers Inc
Laurie Maranian
Director of Development

Casa Myrna Vazquez
Leela Strong
Director of Development and Communications

Catholic Charitable Bureau of the Archdiocese of Boston
Gabriella Diniz
Marketing & Communications Coordinator 

City Year
Becca Canavan
Individual Giving Manager 

Cmak Sandy Hook Memorial Foundation Inc
Kevin Grimes
Executive Director 

Corey C Griffin Charitable Foundation
Clare Graham
Program Coordinator

Cradles to Crayons
Troy Heffron
Family Philanthropy Coordinator 

Cystic Fibrosis Foundation Headquarters
Carol Bradstreet
Senior Director of Development




David Ortiz Childrens Fund
Alexis Walberg
Manager, Community Relations and Special Events

Doc Wayne Youth Services Inc
Katie Ardrey
Development Coordinator

Dreamfar High School Marathon
Jamie Chaloff
Executive Director 

Ellis Memorial and Eldredge House
Elizabeth Chase
Development Coordinator 

Ethan Lindberg Foundation Inc
Celie O'Brien
Racing Events Director 

Expect Miracles Foundation
Rebecca Lunt
Events & Operations Assistant 

Family Aid Boston
Laura Irwin
Development and Communications Associate 

Family Reach Foundation
Susan Marshall
Senior Development Manager 

Fenway Community Health Center, Inc.
Lauren Doty
Development Coordinator 

Fisher House Of Boston Inc
Jennifer DeLuca
Executive Director

Flying Kites
Katie Quinn
Development Manager

Foundation to Be Named Later
Allyce Najimy
CEO & Executive Director 

Francis Ouimet Scholarship Fund
Danielle Pourbaix
Associate Director, Development & Alumni Relations

Girl Scouts of Eastern Massachusetts
Sarah Connelly
Development Coordinator, Special Events & Projects

Glen Doherty Memorial Foundation
Kristin Donahue
Team GDMF, Marathon Organizer 

Golf Fights Cancer
Cheryl McGuire
Program Director 

Gronk Nation Youth Foundation
Susan Hurley
Boston Marathon Team Manager 

Harvard College Marathon Challenge (HCMC)  [For Phillips Brooks House Association (PBHA)]
Craig Rodgers
Director, HCMC 

Homestart, Inc.
Carrie Neff
Special Events Coordinator 

Horizons for Homeless Children
Erin Palmer
Managing Director of Development

House of Possibilities
Karen Santo
Office Manager

James W Foley Legacy Foundation Inc
Meghan Doyle

Jeffrey Coombs Memorial Foundation
Christie Coombs

Joe Andruzzi Foundation
Susan Hurley
Boston Marathon Team Manager

Joseph Middlemiss Big Heart Foundation
Scott Middlemiss
Vice President and Co-Founder

Joslin Diabetes Center Inc
Martha Ho
Development Officer, Community Programs

Journey Forward
Susan Hurley
Boston Marathon Team Manager

Jumpstart for Young Children
Nick Culik
Development Associate

Last Call Foundation Inc
Sarah Wessmann
Board Member

Lawrence Boys Club & Girls Club Inc
Andrea Nahigan
Development Director 

Lazarus House
Maureen Burns-Murtha
Director of Community Engagement 

Learning Prep School
Barry Burlingham
Director of Advancement 

Lovin Spoonfuls Inc
Alisa Feinswog
Development Associate 

Make-A-Wish Foundation Of Massachusetts And Rhode Island Inc
Kimmie Kogol
Special Events Coordinator 

Many Hopes Inc
Jen Hopcroft
Director of Development

Mass Mentoring Partnership
C.T. Ransdell
Senior Manager of Developent 

Massachusetts Down Syndrome Congress
Reaghan Bik
Development Director 

Massachusetts Eye and Ear Infirmary
Kristina Sym
Director of Events and Creative Services 

Massachusetts General Hospital
Courtney Earle
Development Officer, Special Events 

Massachusetts Military Heroes Fund
Kathryn King
Program Assistant 

Massage Therapy Foundation Inc
Marla Gamze
Development & Communications Manager 

Christopher Marshall
Endurance Manager 

Metropolitan Boston Housing Partnership Inc
Mary Jo Kane
Development Manager 

Minds Matter Boston
Rachel Kanter
Executive Director 

More Than Words Inc
Kristin David
Foundation & Corporate Grants Manager 

Nashoba Learning Group
Emily Wheet
Development Manager 

National Braille Press
Joseph Quintanilla
Vice President of Development and Major Gifts

New England Baptist Hospital
Amy Doherty
Non-Profit Marathon Program Consultant for New England Baptist 

New England Center for Children
Rachel Norberg
Special Events Coordinator

Next Generation Of Giving And Philanthropy Inc
Dave Aldrich
Founder CEO

Next Step
Nancy Hays
Development Director 

One Mission
Kimberly Chisholm
Managing Director 

One Summit Inc
Dianne Lynch
Executive Director 

Pedro Martinez Charity
Charles Chessher
Fundraising Director

Playworks Education Energized
Karleen Herbst
Development Director 

Political Asylum/Immigration Representation Project
Tamara Omazic
Development Specialist 

Project Hope Inc
Rebecca Heimel
Assistant Director of Development 

Rett Syndrome Association of Massachusetts
Jeanne Troy
Marathon Coordinator - RSAM

Rodman Ride for Kids
Tracey Goulet
Executive Director

Ronald McDonald House Boston Harbor
Ellen Simmons
Director of Operations and Development

Samaritans Inc
Sarah Cahill
Development Manager

Silver Lining Mentoring Inc
Ashley Goncalves
External Relations Manager

South Boston Neighborhood House
Mary Fiske
Development Director

South Shore Hospital Charitable Foundation
Lee Angland
Philanthropy Officer

Special Olympics Massachusetts
Natalia Steffen
Director of Development, Participant Fundraising, and Marketing

StFrancis House
Sharon Lee
Donor Relations and Event Coordinator

StJude Children's Research Hospital
Jenn Hamilton
Regional Fitness Event Specialist

Susan GKomen Breast Cancer Foundation - Southern New England Affiliate
Catie Fauvelle
Development Director

Targetcancer Foundation Inc
Jim Palma
Executive Director

Team Impact
Carolyn Murphy
Regional Manager

The 15-40 Connection Inc
Jan Fountaine
Donor Services Manager

The Childrens Museum
Allyson McGinty

The Children's Room
Becca Harris
Philanthropy Coordinator

The Dimock Center
Kevin Hudson
Director of Special Events and Development Programming

The Ellie Fund
Hillary Harrelson
Director of Development

The Herren Project
Pam Rickard
THP Runs Director

The Hole in the Wall Gang
Corine Cerritelli
Participant Coordinator

The Hoyt Foundation
Kathy Boyer

The Lenny Zakim Fund
Jeannette Andre
Associate Director

The Light Foundation
Jessica Kelly

The McCourt Foundation
Denise Arrondo

The Play Brigade
Dawn Oates
Founder and President

The Walker Home and School
Victoria Hricko
Special Events Manager

Title IX Girls Running Club Inc
Jill Russell
Program Manager

Travis Roy Foundation
Meagan McCarthy
Running Coordinator

Tufts University
Donald Megerle

UMass ALS Cellucci Fund
Katie Friend
Community Outreach Coordinator

United Service Organizations, Inc.
Jean Mallon
Center Director, USO New England

United South End Settlements
Heather Kaufmann
Corporate & Foundation Relations Associate

United States Fund For Unicef
Matthew Bane
Managing Director, New England Region

University of Massachusetts Foundation Inc
Heather Brigham
Assistant Director of Advancement Events

Vanessa TMarcotte Foundation - A Nonprofit Corporation
Ashley McNiff

Wake Up Narcolepsy
Monica Gow
Executive Director

Wediko Children's Services
Sunny Stich

Year Up Inc
Maren Peterson
Manager of Institutional Giving

Elspeth Bertrand
Development and Communications Manager

Youth Advocacy Foundation, Inc.
Samantha Calero
Executive Director

Youth Enrichment Services
Jamie Burch
Director of Development