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Non-profit program resources

Boston Marathon sponsorship

Non-profit program resources

Boston Marathon sponsorship

As part of our sponsorship, John Hancock donates over a thousand Boston Marathon entries through our Marathon Non-Profit Program. Runners pledge to raise money for select organizations in exchange for these coveted bibs.


As part of John Hancock's program, the company provides its non-profit partners with a centralized online fundraising platform on CrowdRise. Use of CrowdRise as the exclusive online charitable fundraising platform is required.

Communicating about the Program

[Organization name] is proud to be an official Partner of John Hancock in the Marathon Non-Profit Program. The Non-Profit Program provides over 1000 Boston Marathon® bibs to select non-profit organizations throughout the community, which provides organizations with a significant fundraising opportunity. Last year, John Hancock Non-Profit Runners raised over $13.1M for their causes.


As a participant of the John Hancock Non-Profit Program we require usage of the John Hancock logo on all of your printed materials including, but not limited to promotional merchandise, singlets, website and social media, or any other clothing products.

Only the approved John Hancock logo is permitted for use.

Important dates

September 2019

Kick off event

September 16, 2019

*Deadline to submit Partner Agreements


CrowdRise Webinar

September 19, 2019 12:00pm - 1:00pm


October 2019

CrowdRise Webinar

October 16, 2019 1:00pm - 2:00pm

November 2019

Deadline: Activate CrowdRise Page

November 1, 2019


December 2019

On-Site Meeting #2: Registration

Date & Time TBD 


Registration opens

December 16, 2019 12:00pm 


February 2020

Deadline: Registration closes

February 14, 2020 12:00pm

March 2020

On-Site Meeting #3: Countdown to Race Weekend 

March 23, 2020 4:00pm - 6:00pm 


April 2020 

124th Boston Marathon: April 20, 2020 


May 2020 

Deadline: Submission of Final Fundraising Survey Results: May 31, 2020

Non-profit contacts

John Hancock

Ashley Wheeler 
Senior Program Manager