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    Boston Marathon Non-Profit Program resources 

    Boston Marathon Non-Profit Program resources 

    As part of our sponsorship, John Hancock donates over a thousand Boston Marathon entries through our Marathon Non-Profit Program. Runners pledge to raise money for select organizations in exchange for these coveted bibs. These resources are intended for Non-Profit Partners that have been accepted into the program. 

    Fundraising

    As part of John Hancock's program, the company provides its non-profit partners with a centralized online fundraising platform on GivenGain. Use of GivenGain as the exclusive online charitable fundraising platform is required.

    Visit GivenGain

    Communicating about the Program

    [Organization name] is proud to be an official Partner of John Hancock in the Marathon Non-Profit Program. The Non-Profit Program provides over 1,000 Boston Marathon® bibs to select non-profit organizations throughout the community, which provides organizations with a significant fundraising opportunity. Last year, John Hancock Non-Profit Runners raised over $10M for their causes.

    Sample Press Release [DOC]

    Branding

    As a participant of the John Hancock Non-Profit Program, we require usage of the John Hancock logo on all of your printed materials, including, but not limited to, promotional merchandise, singlets, website and social media, or any other clothing products. Only the approved John Hancock logo is permitted for use. 

    Downloadable Logos [ZIP]

    Quick resources

    • Sample Application [DOC]
    • Sample Fundraising Commitment Form [DOC]
    • Logo Usage Guidelines [PDF]
    • Downloadable Logos [ZIP]
    • Sample Press Release [DOC]
    • Program Overview and Building Your Team [PDF]

    Important dates

    Check back for more information

    April 13, 2021

    B.A.A. Official Charity Program and JH Non-Profit Program kickoff meeting 

     

    April 20, 2021

    Team recruitment launches

    May 25, 2021

    Registration opens

     

    June 30, 2021

    Registration closes

    October 11, 2021

    125th Boston Marathon

     

    October 22, 2021

    Fundraising deadline

    Annual reports due

     

     

    Non-Profit Program contacts

    John Hancock

    Ashley Wheeler 
    Senior Manager, John Hancock
    ashley_wheeler@jhancock.com

    GivenGain

    boston@givengain.com

    GivenGain Fundraising
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